ReeR is the leading Italian company and a world leader in optoelectronic sensors for industrial safety. Its safety light curtains, safety controllers & interfaces, safety devices, and measurement light curtains ensure absolute safety in the work environment globally. In an interaction, Director A. Zavier Paul Antony tells us all about the innovative products and solutions of ReeR providing unparalleled versatility and safety in the automation industry globally. Excerpts:

What distinguishes ReeR SAFETY from other companies in the safety products industry?

Customer-Centric Approach

One of the key differentiators of ReeR Safety is its unwavering commitment to a customer-centric approach. By actively listening to customer feedback, ReeR designs solutions that effectively address real-world safety challenges faced by various industries. Unlike competitors, ReeR maintains a close relationship with its customers throughout the product lifecycle, offering continuous support and problem-solving assistance during installation and usage.

ReeR’s customer care team consists of dedicated professionals who provide comprehensive support in two main areas. First, they offer training and assistance for complex products such as controllers, which require software configuration and have diverse applications. This service, offered free of charge, is crucial for helping customers effectively use ReeR’s products. The second area covers traditional technical support for any issues that arise over time. This ongoing commitment to customer support sets ReeR apart from other companies in the industry.

Innovation and Reliability

ReeR Safety places a strong emphasis on innovation. Since its founding in 1959, the company has continuously developed cutting-edge products to meet the evolving needs of its customers. The introduction of the first optoelectronic safety sensors in the 1970s and light curtains in the 1990s are milestones that demonstrate ReeR’s leadership in industrial safety technology.

Continuous investment in research and development (R&D) allows ReeR to stay ahead of industry trends. Our commitment to innovation and technology improvement helps us enhance production processes and product quality.

The company’s focus on industrial safety is evident in its specialized solutions for automation, offering a comprehensive range of products designed to protect machines and industrial plants.

Global Presence

ReeR Safety’s global expertise is reflected in its international activities. With subsidiary offices in India, China, Korea, Taiwan, USA, and Spain, and a network of skilled distributors, ReeR provides widespread customer service in more than 65 countries worldwide. Our presence in the Indian market for several years, supported by the branch opened in 2023 and a Pan-India network of authorized distributors, exemplifies our commitment to delivering complete automation safety solutions and exceptional customer service.

Can you explain the range of safety products that ReeR SAFETY offers?

ReeR Safety offers an extensive range of products dedicated to safeguarding machines and industrial plants, all designed, engineered, and manufactured in Italy. Our product lineup includes:

– EOS Safety Light Curtains

– MOSAIC Safety Controllers

– SR Safety Relay Interfaces

– R-SAFE Contactless Safety Sensors

– Safety Laser Scanners

– Safety accessories

– MICRON Measurement and Automation Light Curtains

How do ReeR SAFETY’s light curtains differ from those of competitors in terms of technology and application?

ReeR offers a wide range of both Type 2 and Type 4 safety light curtains.

Speaking of added value on the market, also in relation to the competitors, ReeR can provide solutions (based on model) with integrated functions, without the use of an additional control unit such as:

• Manual reset on board or automatic reset
• Integrated EDM / Feedback contact control
• Muting function with all the integrated logics (two-way, one-way, crossed or parallel beam,..)
• Floating blanking functions

In addition to these integrated functions, there is the possibility of reducing wiring costs with MASTER-SLAVE models that allow the series connection of up to 3 sets of barriers. Each MASTER supports up to 2 Slaves.

How does ReeR SAFETY ensure the reliability and accuracy of its safety sensors and systems?

To guarantee the highest reliability and accuracy, every component used in ReeR’s safety devices undergoes rigorous testing and traceability. Additionally, all stages of device assembly are managed by software that guides the worker through the correct operations. In the event of a malfunction, the protection system stops the machine to ensure maximum safety. Advanced testing, such as 3D inspection of electronic boards, ensures each product meets our stringent quality standards. Furthermore, new products are certified by independent bodies to comply with international safety regulations.

What recent innovations has ReeR SAFETY introduced in the field of industrial safety?

Talking about recent innovations ReeR did 2 important steps: Safety controller with 4 different field bus on board and automatic and configuration software with automatic updates.

The new M1S COM controller can collect all the safety devices and all the safety function of the machinery and provide specific diagnostic data through the integrated Field bus (Ethernet/IP, Profinet, EtherCAT or Modbus TCP) without changing the safety environment or module for the communication. Every Field bus is integrated and selectable directly on the controller using the MSD configuration software. From the revision 1.9.2 of the MSD configuration software we introduced a free license that allow us to keep the software up to date every revision, and as soon as an internet connection is established the software will display a message asking the user to update.

More is about to come, our goal is always to improve the technology and set higher standards in order to respect the machine safety requirements.

How does ReeR SAFETY comply with international safety standards and certifications in its product offerings?

We actively participate in several National, European and International (IEC) Standard Committees on Machine Safety. This involvement ensures ReeR remains at the forefront of product standard compliance.

ReeR’s Quality System is certified by TUV SUD in accordance with UNI EN ISO 9001:2008, ensuring consistently high standards of quality. Achieved through meticulous design, rigorous supplier selection and monitoring, and thorough testing and inspections, this certification reflects ReeR’s commitment to delivering reliable and accessible quality for full customer satisfaction.

ReeR holds the UNI ISO 45001:2018 certification for workplace safety, highlighting our commitment to a safe and healthy work environment. This certification underscores our dedication to managing and promoting the well-being of our workforce. In 2018, ReeR obtained AEO authorization issued by the Customs and Monopolies agency.

How does ReeR SAFETY stay competitive in the global market for safety products?

ReeR Safety maintains its competitive edge by focusing on technological innovation, comprehensive knowledge, and a customer-centric approach. Continuous improvement and expansion of our product range keep us at the forefront of the safety products industry.

We build trusted, long-lasting partnerships with specialized distributors who are experts in industrial automation safety and have extensive local presence. Establishing an overseas branch enables us to deeply understand the local market, allowing us to leverage the unique characteristics of each region.

What are ReeR SAFETY’s long-term goals and vision for the future of industrial safety technology?

ReeR Safety aims to strengthen its position as a leader in the industrial safety market by developing innovative solutions and enhancing workplace safety through advanced technologies. Our long-term goals include becoming a reference point in international markets, expanding our product range, and developing our sales organization to be closer to local customers worldwide. We are committed to continuous innovation, ensuring our products meet the sophisticated needs of our customers and integrate seamlessly with complex systems.

In conclusion, ReeR Safety’s commitment to customer satisfaction, innovation, and global presence distinguishes it as a leader in the industrial safety sector. Through continuous investment in R&D and a focus on customer-centric solutions, ReeR Safety ensures the highest standards of protection and reliability in its products.